Digital Strategies for Business: Expanding your Digital Profile
(DIGIM, 3 days)


Description

Want to know how to boost your business through a bigger and sharper online presence? Are you new to the world of social media or overwhelmed with all the different options? Confused as to which would best fit your enterprise? In this introductory course, participants will develop a strong understanding of the current and evolving world of social media analyze online trends to focus on their market and products, and build their own digital roadmap – to identify what information they need to get to where they want to go.

Dates and Pricing


Jan 24 to Jan 26, 2018$1,675/person Feb 21 to Feb 23, 2018$1,675/person Mar 21 to Mar 23, 2018$1,675/person

Outline

The Search Landscape
Overview of Working Strategies
Setting Realistic Goals for Digital Marketing
Exploring Google’s Ranking Factors
The Power of Authority, Trust and Relevance
About Ranking and Page Structure
What about Social Media?
A Powerful Combination: Organic and PPC
The Art of Keyword Research
What is a Keyword?
Page Elements that Contribute to Keywords
Choosing Keywords based on Objectives and Business Structure
Doing Keyword Research
Narrowing down Keyword Choices
The Art of Link Building
Categorizing Site Links
The Importance of Site Links
How to get Site Links
Pitfalls to Avoid
Exploring Link Building Strategies
Art of Social Media
The Relative Importance of Social Media
About Facebook and SEO
About Twitter and SEO
About LinkedIn and SEO
More on Social Media
Google Analytics
Connecting to Analytics
Using Primary Views
Creating Targets
Analyzing Behavioral Patterns
Analyzing User Profiles
Using Dashboards
Google AdWords
Choosing AdWords Target Keywords
Creating Ads
Working with Ad Extensions
Setting Ad Targets
Creating Campaigns
Tracking Keyword Success
Viewing Results and Improving Campaigns