The Complete SEO Course: Winning the Ranking Wars
(SEOPR, 3 days)


Description

You can have the greatest web site in the world. If no one sees it, what is the point? Search Engine Optimization is a complex task that requires skill, discipline and partience. Making the wrong decisions can have long term implications on your business health and future prospects. SETC Training can teach you how to ri to a first page ranking in Google and other search engines.

Dates and Pricing


Jan 17 to Jan 19, 2018$2,250/person Feb 14 to Feb 16, 2018$2,250/person Mar 14 to Mar 16, 2018$2,250/person

Outline

The Search Landscape
Overview of Working Strategies
Setting Realistic Goals for Digital Marketing
Exploring Google’s Ranking Factors
The Power of Authority, Trust and Relevance
About Ranking and Page Structure
A Powerful Combination: Organic and PPC
The Art of Keyword Research
What is a Keyword?
Page Elements that Contribute to Keywords
Choosing Keywords based on Objectives and Business Structure
Doing Keyword Research
Narrowing down Keyword Choices
Organic SEO
The Overall Site Structure
Exploring Page Elements
Optimizing Click Through Rate
Dealing with Load Speed
Key Files: Robots and Sitemaps
Using Canonical Names
Featured Snippets and Other Cool Stuff
Microformats, Microdata and schema.org
The Art of Link Building
Categorizing Site Links
The Importance of Site Links
How to get Site Links
Pitfalls to Avoid
Exploring Link Building Strategies
Art of Social Media
The Relative Importance of Social Media
About Facebook and SEO
About Twitter and SEO
About LinkedIn and SEO
More on Social Media
Google Analytics
Connecting to Analytics
Using Primary Views
Creating Targets
Analyzing Behavioral Patterns
Analyzing User Profiles
Using Dashboards
Google AdWords
Choosing AdWords Target Keywords
Creating Ads
Working with Ad Extensions
Setting Ad Targets
Creating Campaigns
Tracking Keyword Success
Viewing Results and Improving Campaigns