Marketing Training: Designing & Executing a Strategy


Course Delivery

Live Instructor-Led Training

Course Description

Want to know how to boost your business through a bigger and sharper online presence? Are you new to the world of social media or overwhelmed with all the different options? Confused as to which would best fit your enterprise? The course Designing & Executing a Strategy (Marketing Training) helps you develop a strong understanding of the current and evolving world of social media. You learn to analyze online trends to focus on markets and products, and to build your own digital roadmap - to identify what information customers need to get to where they want to go.

Course Dates and Pricing


Mar 14 - 16, 2018$1,675.00May 2 - 4, 2018$1,675.00May 30 - Jun 1, 2018$1,675.00Jun 27 - 29, 2018$1,675.00

Course Outline

What is a digital marketing strategy for business?

The Search Landscape
Overview of Working Strategies
Setting Realistic Goals for Digital Marketing
Exploring Google?s Ranking Factors
The Power of Authority, Trust and Relevance
What about Social Media?
A Powerful Combination: Organic and PPC

Digital Media - the good, the bad, and the brave new world

Understand your Business and your Goals
Start with a User-Friendly Web Site
The Critical Importance of Mobile
What about Social Media Options
Assessing Organizational Readiness
Setting Budgets

Analytics and Metrics - how to measure what you need to know

Connecting to Analytics
Using Primary Views
Creating Targets
Analyzing Behavioral Patterns
Analyzing User Profiles
Using Dashboards
Using Analytics to Monitor Progress
An Introduction to AdWords

Building your business - digital roadmap

Creating a Digital Marketing Plan
Setting Objectives, KPIs and Milestones
Monitoring Progress towards your Goals
Implementing Continual Improvement
Best Practices and Pitfalls

Batten down the Hatches

Essential Security Concepts
Securing your Web Presence
Protecting against Malware and Viruses
Protecting against Ransomware
Exploring an IT Security Policy

Workshop

Designing and Implementing a Digital Marketing Strategy

Course Locations

  • Ottawa

  • Montreal

  • Toronto

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