Engagement Training: Interviews, Focus Groups & Social Media

Course Delivery

Live Instructor-Led Training

Course Description

Knowing what your stakeholders and customers want is critical to developing (or improving) a policy, product or service! The course Interviews, Focus Groups & Social Media (Engagement Training) will help you maximize stakeholder engagement, guiding you through the principles and strategies of good consultations, showing you how to plan, organize, and conduct consultations, and demonstrating how to analyze and use the information you collect to improve your client relationships, products and services.

Course Dates and Pricing

Sep 18 - 20, 2019$2,250.00Oct 16 - 18, 2019$2,250.00Nov 13 - 15, 2019$2,250.00Dec 11 - 13, 2019$2,250.00

Course Outline


What does it mean: Stakeholder Engagement? Consultations? Client feedback?
What will I learn in this course?

Guide to Good Consultations

The where, when and why of consultations
The importance of values, ethics, cultural sensitivity and respect
Planning, Designing, Implementing, Analyzing, Reporting and Evaluating
Asking good questions: What do you want to know and why?
Who are your stakeholders?
Getting buy-in, getting approval

Consultation Methods - Focus Groups, Interviews, Social Media, Surveys and More

Strengths and weaknesses of consultation tools
Interviews (individual, paired, group)
Focus Groups/Group Facilitation
Service User Group
Citizens workshops/Roundtables
Public Meeting/Townhall
Mystery Shopper/Client
Social media – Blogs, Facebook, Reddit, YouTube, Twitter, Linked In, WhatsApp, Tumblr, Google+, Skype, and niche groups

Developing a Stakeholder Engagement Plan

Creating a team
Scoping the issue, setting objectives, scanning the context
Identifying stakeholders and participants
Clarifying your timeline/approach - snapshot, periodic or ongoing
Developing a budget
Managing information - tracking, safeguarding data, protecting privacy
Consultation methods

Designing the Consultations Tools

Consultation guides
Coding the guides – turning words into numbers for analysis
Reviewing, Piloting and Troubleshooting – language, technical issues, access

Running Consultations

Managing and facilitating the consultation
Managing input from participants
Evaluating throughout the process – are we on track?
Summarizing and checking in – did we get it?
Gratitude – thanking participants and reporting back

Analyzing the information, Perfecting the Process

Qualitative analysis
Quantitative analysis
From data to understanding – what does it all mean?
Evaluating the process – lessons learned

Moving from Theory to Practice – Case Study

Case study

Course Locations

  • Ottawa

  • Montreal

  • Toronto

Related Consultation & Engagement Training

Facilitation Training: Planning & Leading Great Sessions

The course Planning & Leading Great Sessions (Facilitation Training) is an animated hands-on workshop that teaches you to lead facilitated groups - how to plan and organize an event, understand the different type of tools and techniques to get people talking, and how to manage the personalities in the room. Training course titled Facilitation Training: Planning & Leading Great Sessions that will allow you to hone your professional skills.

Sep 30 - Oct 1, 2019$1,150.00Oct 28 - 29, 2019$1,150.00Nov 25 - 26, 2019$1,150.00