Live Instructor-Led Training
Want to know how to boost your business through a bigger and sharper online presence? Are you new to the world of social media or overwhelmed with all the different options? Confused as to which would best fit your enterprise? The course Designing & Executing a Strategy (Marketing Training) helps you develop a strong understanding of the current and evolving world of social media. You learn to analyze online trends to focus on markets and products, and to build your own digital roadmap - to identify what information customers need to get to where they want to go.
Oct 30 - Nov 1, 2024$2,250.00Nov 27 - 29, 2024$2,250.00
What is a digital marketing strategy for business?
The Search Landscape
Overview of Working Strategies
Setting Realistic Goals for Digital Marketing
Exploring Google?s Ranking Factors
The Power of Authority, Trust and Relevance
What about Social Media?
A Powerful Combination: Organic and PPC
Digital Media - the good, the bad, and the brave new world
Understand your Business and your Goals
Start with a User-Friendly Web Site
The Critical Importance of Mobile
What about Social Media Options
Assessing Organizational Readiness
Setting Budgets
Analytics and Metrics - how to measure what you need to know
Connecting to Analytics
Using Primary Views
Creating Targets
Analyzing Behavioral Patterns
Analyzing User Profiles
Using Dashboards
Using Analytics to Monitor Progress
An Introduction to AdWords
Building your business - digital roadmap
Creating a Digital Marketing Plan
Setting Objectives, KPIs and Milestones
Monitoring Progress towards your Goals
Implementing Continual Improvement
Best Practices and Pitfalls
Batten down the Hatches
Essential Security Concepts
Securing your Web Presence
Protecting against Malware and Viruses
Protecting against Ransomware
Exploring an IT Security Policy
Workshop
Designing and Implementing a Digital Marketing Strategy
SEO Training: Expanding your Digital Profile
Want to know how to boost your business through a bigger and sharper online presence? Are you new to the world of social media or overwhelmed with all the different options? Confused as to which would best fit your enterprise? The course Expanding your Digital Profile (Marketing Training) helps you develop a strong understanding of the current and evolving world of social media. You learn to analyze online trends to focus on markets and products, and to build your own digital roadmap – to identify what information your customers need and to get where they want to go.
Training course titled SEO Training: Expanding your Digital Profile that will allow you to hone your professional skills.
Nov 6 - 8, 2024$2,250.00
SEO Training: Winning the SEO Ranking Wars
You can have the greatest web site in the world. If no one sees it, what is the point? Search Engine Optimization is a complex task that requires skill, discipline and patience. Making the wrong decisions can have long term implications on your business health and future prospects. The course Winning the SEO Ranking Wars (Marketing Training) teaches you how to get to a first page ranking in Google and other search engines. The training includes organic & paid SEO, page structure considerations as well as the use of appropriate header tags (H1, H2 & H3) and the use of appropriate page names & content. The course also covers the use of social media & blogging for SEO.
Training course titled SEO Training: Winning the SEO Ranking Wars that will allow you to hone your professional skills.
Nov 6 - 8, 2024$3,350.00
SEO Training: Usability and User-Centered Design
The course Usability and User-Centered Design (Web and SEO Training) teaches you to design a web site that is appealing, functional, user-friendly and search engine compliant. You will learn to develop user profiles and usage scenarios, to plan, structure, develop and test site navigation to maximize the user experience. Students will explore a number of hands-on tools used in user interface design, and troubleshoot a range of existing websites to develop their critical eye. Participants will also explore how writing online content differs from traditional communication. Finally, this course will also introduce participants to the principles of search engine optimization (SEO), and provide tips and techniques to ramp up website rankings.
Training course titled SEO Training: Usability and User-Centered Design that will allow you to hone your professional skills.
Nov 4 - 5, 2024$1,500.00
Social Media Training: Complete and Hands-On
The course Social Media Training: Complete and Hands-on (Social Media Training) explores the practical use of several social media platforms to engage and motivate returning and prospective clients. The training discusses social media platform choices using criteria such as target demographics and known user profiles. This SETC class also discusses the setup of listening posts and teaches you concrete skills to write engaging content for all of the major social media platforms including Facebook, LinkedIn, Twitter and Instagram. The course also discusses the design and implementation of KPIs in order to monitor achievements and campaign goals.
Training course titled Social Media Training: Complete and Hands-On that will allow you to hone your professional skills.
Oct 21 - 22, 2024$1,500.00Nov 18 - 19, 2024$1,500.00