SEO Training: Usability and User-Centered Design


Course Delivery

Live Instructor-Led Training

Course Description

The course Usability and User-Centered Design (Web and SEO Training) teaches you to design a web site that is appealing, functional, user-friendly and search engine compliant. You will learn to develop user profiles and usage scenarios, to plan, structure, develop and test site navigation to maximize the user experience. Students will explore a number of hands-on tools used in user interface design, and troubleshoot a range of existing websites to develop their critical eye. Participants will also explore how writing online content differs from traditional communication. Finally, this course will also introduce participants to the principles of search engine optimization (SEO), and provide tips and techniques to ramp up website rankings.

Course Dates and Pricing


Oct 21 - 22, 2019$1,150.00Nov 18 - 19, 2019$1,150.00Dec 16 - 17, 2019$1,150.00Jan 27 - 28, 2020$1,250.00Feb 24 - 25, 2020$1,250.00Mar 23 - 24, 2020$1,250.00

Course Outline

Introduction

Principles of user-centered web design
Why will user-centered design improve your business?
Understanding your audience
Creating user profiles and usage scenarios

Communication and the Web

Guiding the audience
How we search: Scanning versus reading
The power of visuals
Writing and editing online content
5 top layout tips
Using cascading style sheets

Designing for Usability

What is usability?
Planning your web structure
Principles of user-friendly navigation
Categories of navigation: structural, associative and utility
Using street signs and breadcrumbs
Adding visual elements
Designing for accessibility
Designing for devices: mobile, desktop, tablets and more
Overview of key web design tools for UI

Designing for SEO

The importance and power of search engines
Understanding Search Engine Optimization (SEO)
Using site maps, headings, tags, keywords and links to maximum effect
Using redirect, alt text and meta descriptions
Understanding data analytics

Usability Testing

Planning to test
Top tips for usability testing
Testing user profiles and use cases
Testing different search engines
Testing different operating systems
Usability testing tools

Building for the long-term

Building a relationship
Conversion Optimization versus User Experience Optimization
Customer Feedback and Continual improvement

Course Locations

  • Ottawa

  • Montreal

  • Toronto

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