Social Media Training: Complete and Hands-On


Course Delivery

Live Instructor-Led Training

Course Description

The course Social Media Training: Complete and Hands-on (Social Media Training) explores the practical use of several social media platforms to engage and motivate returning and prospective clients. The training discusses social media platform choices using criteria such as target demographics and known user profiles. This SETC class also discusses the setup of listening posts and teaches you concrete skills to write engaging content for all of the major social media platforms including Facebook, LinkedIn, Twitter and Instagram. The course also discusses the design and implementation of KPIs in order to monitor achievements and campaign goals.

Course Dates and Pricing


Sep 17 - 18, 2018$1,150.00Oct 15 - 16, 2018$1,150.00Nov 12 - 13, 2018$1,150.00Dec 10 - 11, 2018$1,150.00

Course Outline

Introduction to Social Media

Where Social Media Fits in the Marketing Landscape
The Importance of Momentum and Mass Appeal
The Role of Blogs
Overview of Social Media Types
Exploring the Role of Facebook: Demographics and Use
Exploring the Role of Twitter: Demographics and Use
Exploring the Role of LinkedIn: Demographics and Use
Exploring the Role of Instagram: Demographics and Use
Identifying Appropriate Social Media: Tools and Properties
A Few Other Tools

Preparing for Use: Creation, Communications and Marketing

Best Practices in Social Media
Setting Realistic Goals
Creating Supporting Processes
Setting up Listening Posts: Understanding what is Being Said
Creating the Eco-System: Creating Accounts
Creating the Eco-System: Linking Accounts
Creating the Eco-System: Linking Web Properties
Designing and Implementing Content Creation Processes
Transitioning the Organization

The Art of Use

The Importance of Presence and Interaction
Setting Goals and Developing Strategies
Creating Communities and Spaces
Strategies for Increasing Presence
Strategies for Getting Attention
Using Interaction to Drive Social Media

The Social Media Plan

About Project Management in Social Media
Creating a Useful Business Case: Vision, Scope and the Target Objective
Performing Stakeholder Analysis and Gathering Requirements
Executing Effective Communication Management
The Essential Role of Change Management
The Essential Role of Risk Management
Creating a Project Plan: Critical Path and the WBS
Estimating Resources: Choosing People
Estimating Resources: Ensuring Adequate Funding

Plan Execution: Content Creation and Monitoring

Writing Skills for Social Media
Understanding Content Requirements for the various Platforms
Linking Content with Tagging and Other Strategies
Making Content Visible to Google: SEO Considerations
Introduction to Using Google Analytics for Performance Measurement
Making use of PPC in Content Marketing

Goal Management and ROI

Understanding Performance Indicators
Working with Critical Success Factors and Key Performance Indicators
Setting up Metrics in Social Media
Measuring Progress against Goals
Implementing the Continuous Improvement Lifecycle: Plan, Do, Check, Act

Closing Discussion

A comprehensive review of Social Media Implementation and Monitoring

Course Locations

  • Ottawa

  • Montreal

  • Toronto

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