Live Instructor-Led Training
The course Social Media Training: Complete and Hands-on (Social Media Training) explores the practical use of several social media platforms to engage and motivate returning and prospective clients. The training discusses social media platform choices using criteria such as target demographics and known user profiles. This SETC class also discusses the setup of listening posts and teaches you concrete skills to write engaging content for all of the major social media platforms including Facebook, LinkedIn, Twitter and Instagram. The course also discusses the design and implementation of KPIs in order to monitor achievements and campaign goals.
Oct 21 - 22, 2024$1,500.00Nov 18 - 19, 2024$1,500.00
Introduction to Social Media
Where Social Media Fits in the Marketing Landscape
The Importance of Momentum and Mass Appeal
The Role of Blogs
Overview of Social Media Types
Exploring the Role of Facebook: Demographics and Use
Exploring the Role of Twitter: Demographics and Use
Exploring the Role of LinkedIn: Demographics and Use
Exploring the Role of Instagram: Demographics and Use
Identifying Appropriate Social Media: Tools and Properties
A Few Other Tools
Preparing for Use: Creation, Communications and Marketing
Best Practices in Social Media
Setting Realistic Goals
Creating Supporting Processes
Setting up Listening Posts: Understanding what is Being Said
Creating the Eco-System: Creating Accounts
Creating the Eco-System: Linking Accounts
Creating the Eco-System: Linking Web Properties
Designing and Implementing Content Creation Processes
Transitioning the Organization
The Art of Use
The Importance of Presence and Interaction
Setting Goals and Developing Strategies
Creating Communities and Spaces
Strategies for Increasing Presence
Strategies for Getting Attention
Using Interaction to Drive Social Media
The Social Media Plan
About Project Management in Social Media
Creating a Useful Business Case: Vision, Scope and the Target Objective
Performing Stakeholder Analysis and Gathering Requirements
Executing Effective Communication Management
The Essential Role of Change Management
The Essential Role of Risk Management
Creating a Project Plan: Critical Path and the WBS
Estimating Resources: Choosing People
Estimating Resources: Ensuring Adequate Funding
Plan Execution: Content Creation and Monitoring
Writing Skills for Social Media
Understanding Content Requirements for the various Platforms
Linking Content with Tagging and Other Strategies
Making Content Visible to Google: SEO Considerations
Introduction to Using Google Analytics for Performance Measurement
Making use of PPC in Content Marketing
Goal Management and ROI
Understanding Performance Indicators
Working with Critical Success Factors and Key Performance Indicators
Setting up Metrics in Social Media
Measuring Progress against Goals
Implementing the Continuous Improvement Lifecycle: Plan, Do, Check, Act
Closing Discussion
A comprehensive review of Social Media Implementation and Monitoring
SEO Training: Designing & Executing a Strategy
Want to know how to boost your business through a bigger and sharper online presence? Are you new to the world of social media or overwhelmed with all the different options? Confused as to which would best fit your enterprise? The course Designing & Executing a Strategy (Marketing Training) helps you develop a strong understanding of the current and evolving world of social media. You learn to analyze online trends to focus on markets and products, and to build your own digital roadmap - to identify what information customers need to get to where they want to go.
Training course titled SEO Training: Designing & Executing a Strategy that will allow you to hone your professional skills.
Oct 30 - Nov 1, 2024$2,250.00Nov 27 - 29, 2024$2,250.00
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Training course titled SEO Training: Expanding your Digital Profile that will allow you to hone your professional skills.
Nov 6 - 8, 2024$2,250.00
SEO Training: Winning the SEO Ranking Wars
You can have the greatest web site in the world. If no one sees it, what is the point? Search Engine Optimization is a complex task that requires skill, discipline and patience. Making the wrong decisions can have long term implications on your business health and future prospects. The course Winning the SEO Ranking Wars (Marketing Training) teaches you how to get to a first page ranking in Google and other search engines. The training includes organic & paid SEO, page structure considerations as well as the use of appropriate header tags (H1, H2 & H3) and the use of appropriate page names & content. The course also covers the use of social media & blogging for SEO.
Training course titled SEO Training: Winning the SEO Ranking Wars that will allow you to hone your professional skills.
Nov 6 - 8, 2024$3,350.00
SEO Training: Usability and User-Centered Design
The course Usability and User-Centered Design (Web and SEO Training) teaches you to design a web site that is appealing, functional, user-friendly and search engine compliant. You will learn to develop user profiles and usage scenarios, to plan, structure, develop and test site navigation to maximize the user experience. Students will explore a number of hands-on tools used in user interface design, and troubleshoot a range of existing websites to develop their critical eye. Participants will also explore how writing online content differs from traditional communication. Finally, this course will also introduce participants to the principles of search engine optimization (SEO), and provide tips and techniques to ramp up website rankings.
Training course titled SEO Training: Usability and User-Centered Design that will allow you to hone your professional skills.
Nov 4 - 5, 2024$1,500.00